Ancient Summeria essays

Old Summeria expositions During the hour of old Egypt there lived numerous human advancements like the Egyptians. One of them being the Sumerians. This human advancement lived in Western Asia in a spot called Sumer. The individuals of Sumer had achieved numerous things, for example, composing, a type of religion, and design. The kind of composing the Sumerians utilized was called Cuneiform significance wedged cuneus. Cuneiform, similar to hieroglyphics was comprised of images and markings. In contrast to the Egyptians however, the Sumerians didnt use papyrus to record their composing since papyrus didn't develop in their condition. Rather they utilized sharp sticks called pointer to make their markings on delicate mud, which would then dry. This strategy had its favorable circumstances on the grounds that the composing would last more and perpetual. Like the Egyptians the Sumerians put stock in polytheism, the confidence in numerous divine beings. These divine beings looked like people and like people, Sumerians accepted that the divine beings at one point experienced human feelings: love, desire, disdain, outrage and lament. They accepted that the divine beings thought their greatest lament was the formation of human life. As a discipline these divine beings would send floods, which would wreck the Sumerians crops. Since the divine beings were capricious the Sumerians made crystal gazing, which helped them foresee what moves the divine beings, were going to make straightaway. Sumerians didn't have confidence in discipline or compensation after death like the Egyptians did they accepted that they Would live in a shadowy under world. The Sumerians had structures of love called ziggurats. Ziggurats took after Egyptian pyramids however were not used to burry individuals. A ziggurat where worked in layer and on the tope layer there was a sparkle in which the individuals of the human progress went to revere the god that they had confidence in. On these ziggurats there were artistic creations of anecdotes about the divine beings themselves. The Sumerians may have been attempting to assemble a scaffold among paradise and earth (Eimen and Rober... <!

Advantages and Disadvantages of Franchising

Favorable circumstances and Disadvantages of Franchising Diversifying Franchising is course of action where one gathering (the franchiser) awards another gathering (the franchisee) the option to utilize exchange name just as certain business frameworks and procedures, to create and advertise great or administration as per certain determination. The franchisee typically pays a one-time establishment expense in addition to a level of deals revenueas eminence, and increases quick name cognizance, attempted and tried items, standard structure and decor,detailed procedure in running and advancing the business, preparing of workers, and progressing help in advancing and overhauling of the items. The franchiser increases fast extension of business and earningsat least capital-cost. Highlight of the establishment is that every purchaser attempts to satisfy the different conditions and necessities of the vender (franchiser), identified with the creation and offer of products and the arrangement of related administrations to buyers. Along these line s, on the planet showcase there are gatherings of organizations joined in a solitary framework under the sponsorship of a significant worldwide company. Its accomplices in the agreement the franchisor gives exhortation on corporate area, chooses hardware, helps in preparing, counsel on the board, and may likewise give budgetary help. This encourages the normalization and unification of items and administrations of the organizations remembered for the arrangement of diversifying gives solidarity on advertise occasions, style and plan, the nature of merchandise and ventures sold the centralization of acquirement related reserve funds (and the extra advantage to the franchisor). Points of interest of diversifying mode are following (Kotler, 2002, p. 377): Rapid development of deals showcases, the increment in deals volume and the regional extension of the business Absence of the expense of the vertically-incorporated system the board (decrease of work force costs) A lower level of own capital venture Lift the glory of the organization and its trademark, acknowledgment from the clients, expanded trust in the quality and scope of items a solitary organization Income from the offer of the permit and leasing land establishment and hardware Profit from loaning openings franchisees and lessening the hour of turnover. Detriments of diversifying mode are following (Kotler, 2002, p. 377): The probability of a littler piece of the benefits from the establishment business than on their own Low notoriety of one of the establishments without appropriate quality control can influence the notoriety of the firm; Difficulty in controlling the unwavering quality of monetary detailing franchisee The franchisor is setting up a potential rival notwithstanding franchisee organization Joint endeavors Joint endeavors are frequently made for access to outside business sectors, company’s choice to collaborate with their remote accomplice, sharing possession and power over the exerc ises of the organization. In world practice, there are numerous instances of notable relationship of firms and partnerships to tap new markets and addition upper hand. Production of a joint endeavor might be the favored technique for access to outside business sectors for the accompanying reasons: 1. In the event that the organization comes up short on the money related, innovative, administrative and different assets for self-advancement in outside business sectors 2. On the off chance that the administration doesn't admit to its market outside organizations or auxiliaries without the interest of nearby capital for some political or monetary reasons; 3. At the point when the organization, for financial reasons, collaborate with a remote organization for the joint creation, the offer of which will give the organization higher benefits because of the minimal effort of utilization of nearby assets (work, crude materials, and so on.)

Beaver Nation

Beaver Nation Friday night I went down the river to the annual MIT- Harvard men’s basketball game. Harvard is an NCAA Division I program and we are DIII, so it’s rare that we directly compete with them. As a result, it’s quite the event: Shot of the MIT crowd, courtesy of Maude Gull ‘19 Women’s basketball team turning up strong! If “athletics” isn’t the first word that comes to mind when think of MIT I don’t blame you. In some ways, it’s exactly what you would expect: MIT has produced more Academic All- Americans than any other DIII university. We call ourselves the Engineers. Our fight song references U- substitution. Really, everything I’m trying to say is pretty well-summarized around the first minute of this video: To be honest, from the outside looking in, it may appear strange that MIT even entertains that idea of having an athletics program. It seems like students should be more focused on activities like winning Nobel prizes and doing math or whatever. Doing math or whatever And I won’t regale you with tales of the workload or the sleepless nights, but let’s just say that time is a valuable resource here. That’s why it’s a bit surprising to hear that 20 percent of the undergraduate population at MIT plays a varsity sport. We have one of the largest collegiate athletics programs in the world. Just this weekend alone, five teams are competing in their respective NCAA tournaments- congrats to men’s and women’s cross-country, and women’s soccer, field hockey, and volleyball!!! So what’s it like, being a student-athlete in a place where the “student” part is so heavily emphasized? There’s a lot of ways to answer that, but I think the most important thing I can say is, in my 3 years on campus, I have never had to sacrifice academics for athletics, and very rarely the opposite, either. A big factor is that MIT has this amazing policy where no classes, recitations, etc. are allowed to be scheduled from 5-7 PM. That way all teams can hold practice at the same time everyday, without worrying about academic and sports schedules conflicting. Every now and then you can still get hit with the dreaded “Class Sandwich”, with academic commitments ending at 5 and starting at 7. Still, I can’t complain. I know how lucky we are to have this window at all. This is the only exception that MIT makes for athletics. Despite what may happen at other schools, MIT does not admit students just because they have a sweet jump shot, and they also don’t give athletic scholarships. So what motivates the athletes here? That is something you can’t measure in wins or awards or NCAA appearances. Clearly we aren’t in this for the fame- have you ever flipped on ESPN and seen Tim the Beaver on a jersey? Tim, our not-particularly-intimidating mascot The only explanation that makes sense is that the student-athletes really, truly love what they do, and who they do it with. I know the feeling of having a longgggg day of class, and preparing for a longgggg night of studying, and then being able to drop all of that and head to practice for a few hours to play the sport I love. There’s nothing better. On top of the game itself, at some point your teammates cross a line and become family. Having moved 3,000 miles to an unfamiliar city, I can’t tell you how much this means to me. Immediately having a group of friends with shared interests, classes, and work ethics is invaluable. So maybe next time you think of MIT, the first word that comes to mind… still isn’t “athletics”. That’s fine. Just know that every day here at 5 pm, the labs and lecture halls empty, and the courts and fields and pools fill up with athletes, who for two glorious hours aren’t nerds anymore- they’re Engineers. Roll Tech! Post Tagged #NCAA #photography

The Second American Revolution - 901 Words

The Second American Revolution Thesis Statement â€Å"The Civil War may also be termed as the second American Revolution in terms of the political, social and economic changes that occurred during the war† Introduction American Civil War was fought between 1861 and 1865. The war began because President Abraham Lincoln, elected in 1860, was very persistent on preserving the Union, which was threatened by the issue of slavery. The North was growing rapidly in wealth and population, and it was clear to the Southern slave states that the North would eventually be strong enough to carry a constitutional amendment abolishing slavery (Faust, p. 995). The Republican Party had been formed in 1854 to oppose slavery. Consequently, when Lincoln†¦show more content†¦However, the final victory was for the people of south. . North was dependent on the south because the major crops such as tobacco, sugar cane, cotton and rice were produced in South. One major change was the success of the industrial capitalist in capturing and using the state for the purpose of strengthening their economic position (Ford, p. 518). The changes in the tariff, public land, banking, railroad, and contract labor legislation were the major indicators of the economic revolution. Prohibition on trafficking and abolishment of slavery were other revolutionary changes during the war. This war was a fight for the right of freedom. The southern democrats were in favor of slavery, whereas the northern party was against it (Johnny, p.54). However, the victory of Abraham Lincoln brought freedom to the estate and created the concept of equal rights for the black slaves. The concept of equal rights was promoted with three major amendments in the U.S. constitution providing same opportunities and voting rights to the black and whites. The Reconstruction Acts, which were also a significant part of this fight, made the South give equal political rights to blacks. The main objective of this act was to guarantee equal social and political rights of the freed slaves. The gradual disappearance of the institution in the northern states created many supporters of slavery for fear that the growing influence ofShow MoreRelatedThe Second American Revolution891 Words   |  4 PagesThe Second American Revolution Thesis Statement â€Å"The Civil War may also be termed as the second American Revolution in terms of the political, social and economic changes that occurred during the war† Introduction American Civil War was fought between 1861 and 1865. The war began because President Abraham Lincoln, elected in 1860, was very persistent on preserving the Union, which was threatened by the issue of slavery. The North was growing rapidly in wealth and population, and it was clear toRead MoreKentucky And The Second American Revolution Essay2385 Words   |  10 PagesTitle: Kentucky the Second American Revolution The War of 1812 Author: Hammack, James Walla Pages: 112 Sophie Ratliff World History 2nd Period The first thing that started the events leading up to the war was the attainment of William Pitt to power in England in April 1804. It marked the beginning of a new and uncompromising British attitude toward neutrals that soon led to a crisis in Anglo-American relations. Next, Pitt took office and this caused the British to send naval officers to AmericaRead MoreAbraham Lincoln And The Second American Revolution957 Words   |  4 PagesAbraham Lincoln and the Second American Revolution â€Å"Abraham Lincoln and The Second American Revolution†, written by James M. McPherson, one of America’s historians. McPherson has also written,† Battle Cry of Freedom: The Civil War Era†, â€Å"Tried by War: Abraham Lincoln as Commander-in-Chief†, â€Å"Crossroads of Freedom: Antietam† and many other history related books. â€Å"Abraham Lincoln and The Second American Revolution† consists of seven essays throughout on important themes in American history and unusualRead MoreCivil War as the Second American Revolution Essay965 Words   |  4 PagesThe Civil War could easily be seen as the second American Revolution considering it brought about significant change in history in the political, social, and economic aspects. Prior to the civil war, there had been a policy of slavery in the South which was a main cause of the conflict between the Union and the Confederacy. In the post-war period, slavery had been abolished which brought ab out much change in not only the social but economic aspect as well. There are many points from which the CivilRead MoreThe Civil War: The Second American Revolution? Essay examples1083 Words   |  5 Pageswhat author James M. McPherson discloses to the readers in his book, What They Fought For: 1861-1865, as he credibly recreates the issues and incidents of the civil war through the words of the soldiers themselves. James M. McPherson is a famous American historian, author, and editor that has a fascination with the Civil War. According to Amy Lifson, McPherson’s enthusiasm for the Civil War truly began when he was a graduate student at John Hopkins University, studying the abolitionist that had anRead MoreThe Second American Revolution: Expressions of Canadian Identity in News Coverage at the Outbreak of the United States Civil War1216 Words   |  5 Pagesarticle, â€Å"The Second Revolution†: Expressions of Canadian Identity in News Coverage at the Outbreak of the United States Civil War. Gabrial’s article is about how the Canadian identity was challenged by the American Civil War. In particular, he argues that Canadian identity is significant in five important themes: the importance of British identity, antipathy toward Americanism and suspicion of American democracy, a well-grounded fear of American militarism, a patronizing sympathy for Americans in crisisRead MoreMod ernism : The Age Of Rebellion Essay1228 Words   |  5 Pagesevolved communication joined the modern lifestyle. The second industrial revolution was influential, the amount of progress it brought in the 1920’s gave America the ability to move forward and advance. The second industrial revolution industrialized not only technology, but caused time period called the roaring 20’s in which the average American took advantage of the progresses from the second industrial revolution. Throughout the roaring 20’s, Americans began to think more about life as these rapid changesRead MoreSimilarities Between The French Revolution And American Revolution1067 Words   |  5 PagesThe American Revolution and the French Revolution The late 1700’s was a time for cutting-edge inventions, literary and philosophical achievements, upcoming and rising leaders, and lastly, revolutions. The American revolution took place from 1770 to 1783. The French Revolution began in 1789 and lasted for a decade Both the American and French Revolution occurred at the same time and the citizens were both fighting for freedom from a monarchy, there are many important similarities and differencesRead MoreFrench Revolution: the Solution to Class Inequality1141 Words   |  5 PagesThe French Revolution was one of the most important events that occurred in the history of France. The revolution crumpled the Old Regime and completely transformed the social and political system of France. The people of France sought to establish a more egalitarian society through their newly created Republic. When Enlightenment thinkers such as John Locke, Jean-Jacques Rousseau and Baron de Montesquieu introduced individual liberty, natural rights and equality the ideas of revolution emerged. AsRead MoreThe Enlightenment Ideas Of The American Revolution1423 Words   |  6 PagesWilliam Win Soe World Studies 10 Mr. Key Nov 8. 2017 The Enlightenment’s ideas in the American Revolution People in America were mad and broke. The colonies did not like the idea of paying high taxes to the King of England. In order to show their rage and anger, they did it by not paying taxes. The King of England was frustrated by the colonist s action and send an army to the Americas to sort this problem out. However, the people of America wanted to be free from England, so with the help

A Different History. Poem Essay - 2573 Words

A different History Sujata Bhatt The poem A different History, written by Sujata Bhatt is written post the British colonisation of India. The poem is based on Indian religion and a bit of Greek mythology. The poem talks about different cultures, mainly Indian and the colonisation of India. As Bhatt has experienced three different cultures; the Indian culture, the American culture and the German culture, the poem reflects on the differences in cultures and delves into mainly the Indian culture. The poem explores how the poet has evolved while moving from country to country and even delving into other religions. The poem also deals with conveying Bhatts confusion surrounding her own identity, using many stylistic devices such as†¦show more content†¦The theme of nature is seen here. The theme of religion is also introduced, as this line can be an allusion to the Indian Gods Shiva (who is known as Naga-Dev or snake god) and Hanuman (who played a major role in the Indian epic Ramayan). In another perspec tive Bhatt may be slightly mocking, having been away from her own religion for so long, she may be questioning whether her way of viewing things is indeed the right way. Again the semi-colon indicates a continuation. â€Å"every tree is sacred† In this line Bhatt uses the formal word â€Å"sacred† to create a sense of respect as paper is made from trees and we get books and knowledge from paper. It can also be because trees are considered sacred in the bible. By making reference to the bible, Bhatt has included the Christian religion in the poem causing a clash between it and the aforementioned Indian religion. Again the theme of religion is reinforced. The pace seems to pick up due to the lack of punctuation such as colons, semicolons and full stops. â€Å"and it is a sin to be rude to a book† Not coincidentally Bhatt talks about books which are made from paper. She speaks of how you cannot be insulting towards books because when insulting books you are also insulting the goddess, Sarasvati. Again, you are also insulting knowledge, which Bhatt holds very dear to her having been brought up without much money and being taught to valueShow MoreRelatedThe Border Is A Fight Essay1073 Words   |  5 Pagesmilitarized. In that sense, Michael Wickert presents his idea in a poem form, text named â€Å"The border Is a Fight†, that describes the dramas of a Mexican family that has to cross the border every day in a hope to get a better future. Whereas, Juanita Lopez demonstrates it through an essay that uses personal narratives of the author’s relatives to illustrate her point of view. Therefore, the both authors exploit their point of views using different text forms, and figurative images, like metaphors and personificationRead MoreMinorities Affected By Civil And E qual Rights965 Words   |  4 PagesMinorities Affected by Civil and Equal Rights â€Å"The Times They Are A-Changin† is a lyrical poem written by Bob Dylan. â€Å"The Fear of Losing a Culture’ is an auto-biographical essay written by Richard Rodriguez. Both of these literary works have a shared theme of change and social conflict. However, both works were written at different times in history. There are similarities as well as differences between the two works. The shared theme of change for these two works is the change that is taking placeRead MoreA Critical Appraisal of: Beowulf and Gilgamesh Essay examples1640 Words   |  7 PagesA Critical Appraisal of: Beowulf and Gilgamesh There are many differences and critical comparisons that can be drawn between the epics of Beowulf and Gilgamesh. Both are historical poems which shape their respected culture and both have major social, cultural, and political impacts on the development of western civilization literature and writing. Before any analysis is made, it is vital that some kind of a foundation be established so that a further, in-depth exploration of the complex natureRead MoreFrom the Dark Tower by Countee Cullen and As I Grew Older by Langston Hughes952 Words   |  4 PagesTwo poems titled â€Å"From the Dark Tower† by Countee Cullen and â€Å"As I Grew Older† by Langston Hughes. Both of these poems came from the Harlem Renaissance Era and they deal with the hard times African Americans faced in society beginning during the 1920’s. Hughes and Cullen put together these ideas in two different methods; however, the underlying messages were very alike. ​When I first read the poems, I noticed how both of the speakers found the tremendous challenges all African Americans had goneRead MoreEssay on Black Arts Movement1626 Words   |  7 PagesArts Movement called for an explicit connection between art and politics (Smith). This movement created the most prevalent era in black art history by taking stereotypes and racism and turning it into artistic value. This connection between black art and politics was first made clear in a great essay written by Larry Neal in the summer of 1968. This essay illustrated the Black Arts Movements manifesto or plan. Neal wrote: The Black Arts Movement is radically opposed to any concept of the artistRead MoreBlack Arts Movement Essay1606 Words   |  7 PagesArts Movement called for an explicit connection between art and politics (Smith). This movement created the most prevalent era in black art history by taking stereotypes and racism and turning it into artistic value. This connection between black art and politics was first made clear in a great essay written by Larry Neal in the summer of 1968. This essay illustrated the Black Arts Movements manifesto or plan. Neal wrote: The Black Arts Movement is radically opposed to any concept of the artistRead MoreEssay about The Unity Of The Mind And Body1748 Words   |  7 Pagesworks of other great thinkers of history. Additionally, Montaigne declares imagination to be the impetus for the downfall of the body. Conversely, Donne argues that a mind groomed in imagination is the proper mode of finding bodily health. In their writings, both Montaigne and Donne are seeking a unity between the mind and the body. By comparing Montaignes Essays and the poetry of Donne, it is evident that the means for unifying the mind and body can vary for different people.   Ã‚  Ã‚  Ã‚  Ã‚  Montaignes generalRead MoreCharles Baudelaire Critique Essay614 Words   |  3 Pagesaddictions. He seemed to dwell in his own problems and self-pity (p. 93). nbsp;nbsp;nbsp;nbsp;nbsp;In the poem â€Å"The Dog and the Scent Bottle† there are examples of his self-regard. This poem explained how his life went up and down and all the problems he had to overcome. It is noted to be â€Å"garbage† and was rejected (as he was in life). Another example of his vulgar techniques is found in the poem â€Å"Carrion†. His idea of transgressed existence is interpreted through a rotting carcass of what appears ofRead MoreIn The Years Before Abraham Lincoln Was Elected The Sixteenth1535 Words   |  7 PagesHeart† Poe’s macabre theme has made countries shiver in anticipation when they read them. However, aside from his short stories, one of Poe’s greatest masterpieces is his famed poem â€Å"The Raven†. The poem itself is unique, as Poe wrote it to incorporate the theme of grief and unyielding love all the way until the very end of the poem. The story is about a young man who grieves the recent loss of his love. One stormy night, a raven flies into his home and, as the young man argues with the raven as if itRead MoreThe Truth Behind The Myth1471 Words   |  6 Pagesbeing indispensable when trying to understand the past. Many scholars have spent great lengths of time studying and interpreting the different works that have come to be most identified as Greek literature. In many of these works they can be looked at as having fairytale-like qualities in the way that magic and folklore is intertwined into historical perspectives. History plays an important role in greek literature, it breathes life into stories that have come to be so widely read and known, that the

Predicitve Analytics Free Essays

string(40) " in order to avoid unplanned down time\." A secondary research paper on Predictive analytics; which is a mix of tools and techniques that support organizations to identify probability in data that can be used find out the future outcomes. The scope this study Is to identify the potential of predictive analytics to leverage advertising, marketing campaign and business development Initiatives thereby understanding the customer behavior. Customer preferences, change, attitudes, purchase behaviors and attaining a high degree of inference in their decisions about what to do differently for each segment, as potential moves have been â€Å"pre-tested. We will write a custom essay sample on Predicitve Analytics or any similar topic only for you Order Now † effective Marketing Satellites + Higher Conversions = More Revenue = Growth Success! In a tough competitive global marketplace, to have desired return on the marketing initiatives bib organizations are looking forward to have new avenues which could help them to make a better understand about their customer preferences, change, attitudes, purchase behaviors. Earlier the research was archeological, looking at past customer choices and behavior. With the advent f a third-generation approach called predictive segmentation; BIB markets are able to resolve the challenges and take a competitive advantage. It Is a mix of tools and find out the future outcomes. It helps to tune insights about exactly which elements of the service or product offer actually drive customer behavior and thereby giving a high degree of confidence in their decisions about what to do differently for each segment, because potential moves have been â€Å"pre-tested. Predictive analytics technology Incorporates data collection, statistics, modeling and deployment capabilities, and drives the entire segmentation process, room gathering customer information at every interaction to analyzing the data and providing specific, real-time recommendations on the best action to take at a particular time, with a particular customer. The result is more effective customer relationshi p management strategies, including advertising and marketing campaigns; upsets and cross-sell Annihilates; and long-term customer loyalty, retention and rewards programs. Current market situation Most BIB companies which tries to get deeper customer understanding and move segmentation beyond traditional way using selects from Industry, size, anemographic views of customers Is not reaching up to the standard. In a top business marketers in the United States, themes pressing concern identified by respondents was â€Å"finding a better way to expand understanding’s their customer needs, market segments, and the key drivers of customer value. Companies which have traditionally relied on technological innovation to attain competitive advantage have come to realize that new technology or new product features are not good enough to attract more customers or increase revenues from existing customers. Major challenges 1 . Sales cycles are long and complex offerings. 2. Competitor’s offerings and strategies shift so quickly that managers cannot reliably compare the impact of changes in a given marketing 3. Customer relationship management systems cannot easily capture the decisions and actions that led to success or failure with any particular account, because such information is largely anecdotal, not quantitative. The following table represents some examples of the types of challenges solved by predictive marketing for different types of digital marketers: Benefits or Strategic objectives Attained through Predictive Analysis The predictive approach not only produces forward-looking segments; it also gives users a high degree of confidence in their decisions about what to do differently for each segment. By scientifically testing how customers might respond to future offerings, channels, and pricing; companies know how to reach the right customer with the right offer at the right time, through the right channel. 1. Compete – Secure the Most Powerful and Unique Competitive Stronghold A predictive model distinguishes the micro segments of customers who choose your company from those who defer or defect to a competitor. In this way, your organization identifies exactly where your competitor falls short, its weakness. 2. Grow – Increase Sales and Retain Customers Competitively Each customer is scored for their behaviors like purchases, responses, churn and clicks. These scores drive the enterprise operations across marketing, sales, and customer and help the organization to have competitive advantage Aberdeen group in August 2011 (Predictive Analytics for Sales and Marketing: Seeing Around Corners) found that companies using predictive analytics enjoyed a 75% higher click through rate and a 73% higher sales lift than companies that did not SE this technology. Figure below shows the details of the research conducted among 160 test audiences. Source from:- Aberdeen group in August 2011 -Predictive Analytics for Sales and Marketing: Seeing Around Corners) ranking transactions with a predictive model dramatically boosts fraud detection. 4. Improve – Advance Your Core Business Capacity Competitively Whether offering a service or a product, enterprise’s central function is to produce a nd deliver with increasing effectiveness and efficiency. By way of greater efficiency would be able to overproduces/services at cheaper prices. . Satisfy – Meet Today’s Escalating Consumer Expectations By offering very targeted offers that have more probability of acceptance. Companies are able to accomplish their marketing objectives and set the customer expectation without increasing their marketing staff or budget. Business application of predictive analytics Most of the organization applies predictive analytics to automate operational decisions, across marketing, sales areas and beyond. Choosing the business application of predictive analytics depends on strategic question or type of decision companies choose to automate. Companies run variety of campaigns to accomplish specific goals, such as acquisition, cross-selling, and retention. Predictive analytics creates a range of models, parallel to their business application; table below shows some of the business application and the predictions that companies look forward. Business application: Predictions Customer retention customer defection/churn/attrition Direct marketing customer response Product recommendations what each customer wants/likes Behavior-based advertising which ad customer will click on Email targeting which message customer will respond to Credit scoring debtor risk Insurance pricing and selection applicant response, insured risk Supply chain optimization 1 . Supply chain visibility and cost to serve 2. Demand forecasting Optimization 3. Network optimization: is about analyzing total cost of ownership of a company’s supply chain network. 4. Predictive asset maintenance: improving up times, performance and availability of manufacturing assets by predicting when maintenance or when a new part is required in order to avoid unplanned down time. You read "Predicitve Analytics" in category "Papers" 5. Spend analytics: understanding how much a company is spending on different recruitment categories, with which suppliers, and how a company can optimize their spending across all those categories. Invitational campaign approach In traditional campaign approach markets typically use a few basic selections to identify customer behavior while creating a campaign. It was mainly based on internal company processes, rather than focusing on the needs and preferences of its customers. Response to these types of conventional campaigns is generally lo w often less than one or two percent. Optimizing campaigns with Predetermination In order to optimize marketing campaigns, companies need to be able to answer the four crucial questions like Who should I contact? What should I offer? When should I make the offer? How should I make the offer? Predictive Marketing enables marketers to find the answers quickly, and to create and execute campaigns around this simple but effective process. First, marketing analysts create predictive models; as we have discussed earlier creating models depends on the business application or strategic question in hand companies. These models helps to efficiently find appropriate customers and discover the best timing,channel, and message for each customer. Then, arresters add business information such as contact restrictions, budget guidelines, and campaign objectives. Before sending the campaigns, they verify the projected size and cost of each campaign, as well as the expected response and revenue on each campaign. Finally, the marketers execute the approved campaigns. Select the right audience Using the model campaigner decides the right customer segments to send out the campaign; deciding the target segment using the model typically reduces campaign costs by 25 to 40 percent, while maintaining or even increasing response rate. Select the right channel At this stage of the campaign process, marketers determine how best to contact each customer. By using each customer’s preferred channel, (based on channel preferences and predicted response) companies increase response rates. Select the right time Consumers today have many choices for meeting their needs. That’s why it’s critical to reach customers in a timely manner when their behavior indicates an unmet need or a risk of defection or attrition. Predictive Marketing continually scans customer databases for Just such events, and triggers specific campaigns when a need or risk is detected. Some companies increase the frequency of campaigns to improve the chances of reaching customers at an ideal time. These campaigns target fewer customers, but the customers they do target have a high likelihood of response. When the campaigns are finished, they use Predictive Marketing to compare actual results to the projections, and incorporate information that can improve the effectiveness of future campaigns. This process is accomplished in Predictive Marketing two main modules, the Analytic Center and the Interaction Center anticipate the needs and preferences of individual customers. The Interaction Center s used to create, optimize, and execute campaigns based on the customer needs predicted by models created in the Analytic Center. Together, the Analytic Center and the Interaction center enable companies to answer the â€Å"who, what, when, and how’ of successful campaign marketing. Marketing analysts create predictive models of customer behaviors and preferences in the Analytic Center. The models are then used by marketers to create and optimize campaigns in the Interaction Center. New interaction data is sent back to the Analytic Center to refine and enhance the predictive models. Select the right offer When companies increase the number of campaigns they run, they risk alienating their customers by overloading them with offers. Conventional campaign management tools are not designed to address the potential overlap. Predictive Marketing, however, reduces this risk through a comprehensive campaign optimization process. Predictive Marketing evaluates all of the available campaigns and selects the one that best balances the customer’s likelihood to respond with the profit potential of the campaigns. It also takes into account suppressions and contact restrictions, such as â€Å"do not call† or â€Å"do not contact more Han once every two months. This customer focus, combined with the ability to optimize campaigns around restrictions and preferences, has enabled companies to report a profit increase of between 25 and 50 percent. As companies transition from large, unfocused marketing campaigns to highly targeted, event- based campaigns across multiple channels, their mar keting departments go through several stages Predictive Marketing enables companies to run more effective campaigns at each stage of the transition. Stage 1: Right customer 2: Right channel 3: Right time 4: Right offer 1 . Objective Select the targeted customers For each campaign Select the best channel for each customer Contact each customer at right time Select the best offers for each customer 2. Enabling technology Predictive analytics Channel optimization Event marketing Campaign optimization 3. Strategy Predict who is likely to respond to a campaign and balance that information with against expected revenue Balance each customers channel preference against triggers to select customers Balance the customers likelihood to respond against the profit potential of each campaign 4. Benefit 25 – 40% reduction in direct marketing cost Decreased cost of Interaction Up to double the response to marketing campaigns 25 – 50% profit increase Assessing the impact of campaign decisions After marketers create campaigns, Predictive Marketing eliminates the guesswork of determining which ones to run. This helps marketers know in advance which campaigns are likely to be the most successful at reaching a specific goal, such as retaining at-risk customers or selling a particular product. It also shows which campaigns are not likely to be profitable. By running only the campaigns that have the greatest potential for success, companies achieve positive financial results. Monitoring and improving campaigns Feedback from campaigns enables the marketing department to measure the actual results of campaigns, as well as adjust in-progress campaigns when the initial results are not as positive as expected. Predictive Marketing stores all campaign interaction information, such as the offer made, the campaign used to make the offer, and the models used in the campaign. This enables users to monitor: Campaign-level performance, such as actual response versus expected response, so users can see which segments and groups performed well Customer performance, such as customer profitability, cross-sell ratios, and attrition risk Channel performance, such as expected load on a channel versus planned load, and channel effectiveness for each campaign Predictive model performance, assess which models to continue to use and which to revise or refine. Predictive Marketing uses data from recent campaigns to further refine its models. By tracking the performance of models and campaigns, companies create a â€Å"feedback loop† of information and refinement that enables them to create even more effective campaigns and achieve progressively better results. Integrating with social media Companies are making a transition from a method of listing to engaging in order to capture more value from social media. Among the wide network of customers, predictive analysis helps business to plan it strategically to maximize the value of their social media interaction. Using techniques from data mining and text mining, predictive analytics lets you analyses at historical patterns and make predictions about future behavior for specific individuals. By taking customer data that you hold internally and adding what people have said and done, you can map out what people are likely to do and engage them accordingly. Enhance social media efforts with predictive analytics If you’ve got a social media game plan for monitoring feedback and engaging customers, consider adding predictive analytics to help you respond to customers in more proactive, targeted ways. As an example, by classifying sentiment (customer’s opinion, comments, suggestions or thoughts about the product) in social media data and tying that to customer data, you can predict people who are likely to be favorable prospects with special messages or offers. Here’s one way you can get started: 1 . Capture 1,000 comments in the social media sites you monitor. You’ll need to determine who to respond to, and how. 2. As its not feasible to respond to all comments, you can use text mining to classify sentiment, and based on the results; follow a 3-pronged response strategy: Send thank yoga’s to positive comments – reinforce the relationship. Ignore comments with negative sentiment below a certain threshold – in some cases; it’s more effective to focus on more receptive customers. For those in between, send an invitation to engage via one-on-one social interaction with a support or sales representative. You can engage customers â€Å"in social† through outworks such as Twitter, Linked or direct them to your online email portal or phone bank. 3. Next, you’ll want to measure the effectiveness of your response strategy. After planning your responses, test different messages (A/B testing) for each response type to gauge effectiveness, analyze and understand response rates, and refine your messaging. This testing will inform the engagement strategy you deploy going forward. Adding predictive analytics to your social media efforts lets you capture more value sand ultimately, it can help you gain a deeper understanding of your customers o more effectively engage them, increasing retention and loyalty A Microscopic and Telescopic View of Your Data Predictive analytics employs both a microscopic and telescopic view of data allowing organizations to see and analyze the minute details of a business, and to peer into the future. Traditional Bal was limited only to create assumptions and find statistical patterns to those assumptions. Predictive analytics go beyond those assumptions to discover previously unknown data; it then looks for patterns and associations anywhere and everywhere between seemingly disparate information. Predictive Analytics-The Future Business Intelligence The market is witnessing an unprecedented shift in business intelligence (81), largely because of technological innovation and increasing business needs. The latest shift in the Bal market is the move from traditional analytics to predictive analytics. Although predictive analytics belongs to the Bal family, it is emerging as a distinct new software sector. Analytical tools enable greater transparency, and can find and analyze past and present trends, as well as the hidden nature of data. However, past and present insight and trend information are not enough to be nominative in business. Business organizations need to know more about the future, and in particular, about future trends, patterns, and customer behavior in order to predictive analytics to forecast future trends in customer behavior, buying patterns, and who is coming into and leaving the market and why. Traditional analytical tools claim to have a real 3600 view of the enterprise or business, but they analyze only historical data, data about what has already happened. Traditional analytics help gain insight for what was right and what went wrong in decision-making. Today’s tools merely provide rear view analysis. However, one cannot change the past, but one can prepare better for the future and decision makers want to see the predictable future, control it, and take actions today to attain tomorrow’s goals. Case study Let’s use the example of a credit card company operating a customer loyalty program to describe the application of predictive analytics. Credit card companies try to retain their existing customers through loyalty programs. The challenge is predicting the loss of customer. In an ideal world, a company can look into the future and take appropriate action before customers switch to competitor companies. In this case, one can build a predictive model employing three predictors: frequency of use, personal financial situations, and lower annual percentage rate (PAR) offered by competitors. The combination of these predictors creates a predictive model, which works to find patterns and associations. This predictive model can be applied to customers who are would be using their cards less frequently. Predictive analytics would classify these less frequent users differently than the regular users. It would then find the pattern of card usage for this group and predict a probable outcome. The predictive model could identify patterns between card usage; changes in one’s personal financial situation; and the lower PAR offered by competitors. In this situation, the predictive analytics model can help the company to identify who are those unsatisfied customers. As a result, companies can respond in a timely manner to keep those clients loyal by offering them attractive promotional services to sway them away from switching to a competitor. Predictive analytics could also help organizations, such as government agencies, banks, immigration departments, video clubs etc. Achieve their business aims by using internal and external data. Conclusion It was found that with the help of predictive analysis, organization were able to resolve one of greatest challenge faced in business organization (to find out the customer expectation, needs, key drivers of customer value and market segments) by way of analyzing transactional and other data to predict the likelihood that customer segments will respond to marketing messages. Predictive analytics enables marketers to understand the key factors that drive customer value and loyalty, and attract more customers. How to cite Predicitve Analytics, Papers

Violence And Pornography Essays - Sex-positive Feminism, Pornography

Violence and Pornography Pornography -- Sex or Subordination? In the late Seventies, America became shocked and outraged by the rape, mutilation, and murder of over a dozen young, beautiful girls. The man who committed these murders, Ted Bundy, was later apprehended and executed. During his detention in various penitentiaries, he was mentally probed and prodded by psychologist and psychoanalysts hoping to discover the root of his violent actions and sexual frustrations. Many theories arose in attempts to explain the motivational factors behind his murderous escapades. However, the strongest and most feasible of these theories came not from the psychologists, but from the man himself, ?as a teenager, my buddies and I would all sneak around and watch porn. As I grew older, I became more and more interested and involved in it, [pornography] became an obsession. I got so involved in it, I wanted to incorporate [porn] into my life, but I couldn't behave like that and maintain the success I had worked so hard for. I generated an alter-ego to fulfill my fantasies under-cover. Pornography was a means of unlocking the evil I had burried inside myself? (Leidholdt 47). Is it possible that pornography is acting as the key to unlocking the evil in more unstable minds? According to Edward Donnerstein, a leading researcher in the pornography field, ?the relationship between sexually violent images in the media and subsequent aggression and . . . callous attitudes towards women is much stonger statistically than the relationship between smoking and cancer? (Itzin 22). After considering the increase in rape and molestation, sexual harassment, and other sex crimes over the last few decades, and also the corresponding increase of business in the pornography industry, the link between violence and pornogrpahy needs considerable study and examination. Once the evidence you will encounter in this paper is evaluated and quantified, it will be hard not come away with the realization that habitual use of pornographic material promotes unrealistic and unattainable desires in men that can leac to violent behavior toward women. In order to properly discuss pornography, and be able to link it to violence, we must first come to a basic and agreeable understanding of what the word pornography means. The term pornogrpahy originates from two greek words, porne, which means harlot, and graphein, which means to write (Webster's 286). My belief is that the combination of the two words was originally meant to describe, in literature, the sexual escapades of women deemed to be whores. As time has passed, this definition of pornography has grown to include any and all obscene literature and pictures. At the present date, the term is basically a blanket which covers all types of material such as explicit literature, photography, films, and video tapes with varying degrees of sexual content. For Catherine Itzin's research purposes pornogrpahy has been divided into three categories: The sexually explicit and violent; the sexually explicit and nonviolent, but subordinating and dehumanizing; and the sexually explicit, nonviolent, and nonsubordinating that is based upon mutuality. The sexually explicit and violent is graphic, showing penetration and ejaculation. Also, it shows the violent act toward a woman. The second example shows the graphic sexual act and climax, but not a violent act. This example shows the woman being dressed is a costume or being ?talked down' to in order to reduce her to something not human; such as a body part or just something to have sex with, a body opening or an orifice. Not only does ?erotica' show the entire graphic sexual act, it also depicts an attraction between two people. Her research consistently shows that harmful effects are associated with the first two, but that the third ?erotica', is harmless (22). These three categories basically exist as tools of discerning content. Although sometimes they overlap without a true distinction, as in when the film is graphic in the sexual act and also in violence, but shows the act as being a mutual activity between the people participating. In my view, to further divide pornography, it is possible to break it down into even simpler categories: soft and hard core pornography. Hard core pornography is a combination of the sexually explicit and violent and the sexually explicit and nonviolent, but subordinating and dehumanizing categories, previously discussed. Soft core pornography is thought to be harmless and falls into the category known as ?erotica'; which is the category based on mutuality. In hard core pornogrpahy, commonly rated XXX, you can see graphic depiction's of violent sexual acts usually with a man or group of men, deriving sexual gratification from the